Marketing Your Product to the World.
Prof. Ken will help your management with your sales, marketing and product development to increase your odds of success. Together I will help your products increase their chance of success. I have won over 6 Product Launch and Marketing Awards over the last ten years. Below our three examples of our award winning successful marketing campaigns.
Challenge: How can we launch a strong brand into new U.S. Market?
Issue: Popular brand in Brazil that needed to penetrate the U.S. market and start distribution.
Solution: Revise product positioning for U.S. market, redesign product packaging and portfolio, hire local promoters develop local office team and build web and trade related initiatives.
Results: Establish local office put on new distributors, improve product position and generate $1.5M sales in two years. Won Product Of The Year from industry professionals.
Developing A Brand
Challenge: How do we develop a new product and brand into market?
Issue: New technology product needed to change current use of equipment while building sales and brand.
Solution: Create local and popular experts to help promote the product, do demos in key areas, develop promotional viral videos and on line ads.
Results: Nominated Finalist Best New Product, increased exposure, new distributors and over $500k in sales in one year.
Challenge: How can we create demand for a new product?
Issue: New licensed product designed to be different did not have demand and recognition.
Solution: Create industry buzz, online platform and learning tools, develop viral videos, sales specials and industry promotions.